Campaign objective analysis We will discuss your campaign with you and determine your objectives for the campaign whether this be increasing brand awareness, increased product sales etc. Keyword trending and analysis Initially we will research suitable keywords for your campaign. From this point we will then use historical analytical data and the current keyword list to plot keyword trends to ensure your campaign will perform optimally. Online market and competition analysis We will analyse your competitors and the market currently online. This allows us to ‘get a feel for the market’ and ensure that your campaign is placed in an overall optimal position.

Campaign structuring
We will create your campaign by taking keyword groups plus individual keywords where it will be beneficial and create compelling ads for them. These will be the ads that are displayed when a customer searches your keywords in Google.

At this point, using much of the finding from earlier analysis we will determine how your campaign should be structured across the Google network and what percentages of spend should be allocated to the different areas. These areas consist of

	Standard results placement - This is when your ads are displayed on the Google results pages.
	Content network placement - This is when your ads are displayed on independent sites that display Google ads. Your ads will only be shown on related sites.

We will also at this point create any copy required on your site to improve conversions. This will include copy for split testing and campaign optimisation (where varying version of a page are shown to different visitors to analyse which versions has the highest conversion rates).

Budget analysis and allocation
We will assign individual bids for each of your keywords dependant on search volume, relativity etc to generate you the highest volume of the most targeted visitors at the lowest cost.

At this point we will also install ROI tracking on your site* to enable us to track not only the performance of individual keywords, but which ones are generating your desired result. This means we can optimise the bid to ensure the keywords that produce results are generating more clicks and making you more money.

Campaign and site tracking
We will provide tracking tools known as Google Analytics order to assess the effectiveness of the online campaign. This will be implemented directly on your website and will allow us to assess the effectiveness of the campaign via tracking customer behaviours on the site via individual keywords and ads.

You will be given access to the Google Analytics account which will not only allow you to see the effectiveness of your campaign, but it will also assist in any other site optimisation undertaken e.g SEO (Search Engine Optimisation).

Campaign objective management
Your campaign will be continually reviewed and where necessary amended to ensure continues to meet all the initial requirements.

Keyword trending management We will continually monitor your market to ensure the keywords in your campaign are the most relevant and cost effective. This ensures that market changes or changes in consumer behaviour are quickly spotted and your campaign is continually up to date and maximising conversion potential. e.g. a product you offer becomes the latest big hit, but customers are searching for it using a new slang name for it etc. keyword costing, analysis and optimisation Every keyword in your campaign will be monitored by hand to ensure it is generating the highest ROI for you. This will entail making sure your ads are placing optimally, you are paying the minimum necessary to generate the required levels of visitors, and the keywords that are currently generating the highest number of conversions of ROI are placed optimally for them to receive the highest numbers of clicks.

Ad analysis and optimisation
All ads in the campaign will be analysed to ensure maximum click through’s, ROI and conversions. This will consist of creating multiple ads for keywords and keyword groups to allow us to split test various ad layouts copy etc to maximise on performance whilst reducing costs.

ROI Analysis and Conversion Tracking
We will continually track the ROI and conversions of all keywords in the campaign to insure the best performing keywords are optimised to generate the highest number of visits. This means no money will be wasted bidding on keywords that do not perform when those resources can be assigned to keywords that are generating you higher conversions and ROI.

Campaign Reporting Every month we will create you comprehensive reports detailing the campaign performance. The report will include: Number of visits to your site via the PPC campaign Overall spend Overall ROI and conversions Keyword group ROI and conversions Keyword group spend Keyword group clicks Keyword group click through rates Ad group click through rates

Our qualified Pay per Click team is ready and waiting. If you are already doing PPC we will review your existing account and decide whether to create a new selection of Campaigns and Ad-Groups or simply build on top of your current set-up.

If you are new to Pay per Click advertising we can set you up with a brand new Pay per Click account and have your website receiving highly targeted traffic within minutes! Once again there are no set up fees involved, just one low monthly Management fee.

Email us now at: enquiries@seoboo.co.uk and get a free campaign estimate or to get one of our Pay per Click Professionals to give you a call.